A brand built with the same discipline we bring to litigation.
This is the public visual system of Gómez Fierro Abogados: logos, palette, typography and principles. A reference for clients, vendors and editorial partners.
The Gómez Fierro Abogados identity is conceived as an editorial object. Every element — the drawn monogram, the deep green, the discreet gold, the Fraunces and Inter pairing — answers to the same conviction that anchors the firm's legal practice: visible rigor, without ornament. The brand does not decorate; it communicates.
Five official lockups.
Each lockup serves a precise editorial purpose. Available as true vector SVG, with WebP and PNG fallbacks.
Primary vertical
Featured editorial use: hero, cover, opening page in print.
Horizontal
Desktop header, wide footer block and institutional signature on documents.
Compact vertical
Mobile header and narrow formats where the horizontal lockup cannot breathe.
Monogram
Watermarks, badges, editorial avatars, loaders and favicon.
Wordmark
Footer closer, credits and minimal signatures where the symbol is unnecessary.
Four tones, a single voice.
Two primaries —charcoal and cool grey— build the page; two secondaries —deep blue and teal— anchor the editorial surfaces and accents.
Fraunces and Inter.
An editorial serif for headlines and pull quotes; a functional sans for body, data and micro-typography.
Fraunces
350 regular · 360 italic
Constitutional
Variable, optical 72–144. Reserved for headlines, long quotes and the wordmark. Italic is decisive — used only once per headline.
Inter
350 body · 450 meta · 500 caps
Verifiable rigor.
Variable. Body, meta-information, eyebrows and mono-caps. Never imitates the voice of the serif.
Rules that protect the system.
- Honor contrast: dark tone only on light surfaces (bone, paper); light tone only on dark surfaces (navy, institutional green, photography with veil).
- Preserve the safe area: leave a minimum margin equal to the height of the monogram around any lockup.
- Use institutional green and gold as discreet accents: hairlines, underlines, hovers, details.
- Serve the monogram as a watermark at 6% opacity when seeking editorial texture.
- Don't stretch, crop or distort any lockup. Always scale proportionally.
- Don't recolor the logos outside of the two official tones (dark / light).
- Don't add shadows, gradients, outlines or effects to the lockups.
- Don't use green or gold as massive backgrounds: they are accents, not surfaces.